Incora is the first wearable earring designed to provide personalized health insights based on the menstrual cycle, leveraging in-ear sensors for highly accurate data on heart rate, sleep, and activity. Led the visual and product design for the connected app, driving creative direction, building functional prototypes, designing data visualizations, and delivering a robust UI Kit. Our work helped translate Incora’s groundbreaking science into a user-friendly experience, empowering women to better understand and optimize their health.
IA Map + Wireframe Prototype
Color Palette & Typography
Recovery Score + Robust Component Library
Product Design Study
Unmoderated study: July, 2025
In an unmoderated study with 50 screened participants, user testing revealed strong signals that Incora’s app experience resonates with the target audience, in perceived value, premium brand aesthetic, and personal relevance.
• 86% expressed interest in trying Incora at launch after seeing only 6 screen designs
• 76% rated Incora’s design as better or much better than their current wearable
• 59% said they would either wear Incora alongside their current device or switch to it entirely
• 76% would be disappointed if the product never became available
• 76% rated Incora’s design as better or much better than their current wearable
• 59% said they would either wear Incora alongside their current device or switch to it entirely
• 76% would be disappointed if the product never became available
Among Oura users, 87.5% rated Incora’s design as either better (50.0%) or much better (37.5%) than Oura. Only 12.5% felt it was about the same, and none rated it worse.
Qualitative Highlights:
From open-ended feedback, participants identified multiple areas where Incora felt like an upgrade:
• Improved design and clearer data display
• Stronger cycle and sleep insights, especially the menstrual phase view
• Discreet, non-wrist-based form factor seen as a more elegant or private solution
• Unique recovery and stress guidance, praised as actionable and relevant
• High visual appeal that helped users feel calm and engaged
• Stronger cycle and sleep insights, especially the menstrual phase view
• Discreet, non-wrist-based form factor seen as a more elegant or private solution
• Unique recovery and stress guidance, praised as actionable and relevant
• High visual appeal that helped users feel calm and engaged
Post Project Success
TIME Best Inventions of 2025
Incora’s smart earrings were awarded a special mention from Time Magazine in the Wearable Technology category.
Fast Company’s 2025 Innovation by Design Awards
Incora’s innovative approach to women’s health was recognized as one of Fast Company’s 2025 Innovation by Design Awards honorees in the Health & Wellness category.