I collaborated with Invene to design an internal branding initiative that guided users from discovery to engagement. Starting with a LinkedIn ad and a strong call to action, I created a seamless user flow that carried through to email communication and finally to the core content experience, I also supported the team in shaping creative decisions—helping them refine how they present themselves and, in turn, how they empower their own clients to make impactful choices
Before: no design system, client wanted to emphasize innovation, futurism, yet still keep professionalism
After: color palette, library of design assets, and a scalable template are developed
