Armor Medical
Armor Medical is a seed-stage company developing innovative, research-backed technology to help prevent maternal deaths. I wanted to design a refreshed visual identity and slide deck system that made their story simple, accessible, and compelling for investors. The new deck communicates the same expertise and credibility as their medical device, while making the complex subject matter clear and engaging. This alignment of brand and product helps Armor Medical present with confidence as they secure the funding needed to scale their impact.
Time
2 weeks
Role
Designer, Brand Strategist
2 weeks
Role
Designer, Brand Strategist
Before:
Loose design system, but client had ideas to incorporate red accent color and “target” icon
Loose design system, but client had ideas to incorporate red accent color and “target” icon
After: Design system created, icons are developed in a new context
Nura Health
Nura Health is an award-winning molecular diagnostics & precision medicine company whose mission is to advance women's health through the development and delivery of novel practice-changing tests and personalized medicine tools.
Before: loose design system, multiple fonts, disrupted hierarchy
After: bolder hierarchy, subtle design elements and illustrations, simplified fonts
