Armor Medical is a seed-stage company developing innovative, research-backed technology to help prevent maternal deaths. I wanted to design a refreshed visual identity and slide deck system that made their story simple, accessible, and compelling for investors. The new deck communicates the same expertise and credibility as their medical device, while making the complex subject matter clear and engaging. This alignment of brand and product helps Armor Medical present with confidence as they secure the funding needed to scale their impact.
Time
2 weeks
Role
Designer, Brand Strategist
2 weeks
Role
Designer, Brand Strategist
Before: Loose design system, but client had ideas to incorporate red accent color and “target” icon. Client also requested to keep their armor brandmark.
After: Design system created, icons are developed in a new context
After: Design system created, icons are developed in a new context
